Here’s how to grow your influence, boost your impression and make a powerful impact.

Leading business schools, from Stanford to Wharton, teach storytelling as a business communication strategy. The ability to tell an engaging, compelling, and persuasive story is a hallmark of effective leadership and executive presence.

Stories are a powerful way for leaders to engage customers, increase sales, rally the troops, sell ideas internally and externally, recruit talented staff, and share the key messages about you and your company that you want both your internal and external stakeholders to hear.

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